The Whole30, Changing Lives Since 2009
Our life-changing, 30-day self-experiment has transformed and improved health habits, lifestyles, and relationships with food for millions of people.
Discover the Whole30To provide a program and community that empowers people to create positive and sustainable health changes.
You’re at the heart of what we do
Whole30 aims to change lives everywhere, one Whole30 at a time. And our core values support this vision and mission by focusing on you, the Whole30 community—championing empowerment, trust, compassion, and accessibility.
Community
Whole30 is dedicated to the success of our community. We work to cultivate an inclusive community where everyone feels seen and supported.
Empowerment
At Whole30, we focus on empowering our community and employees. We foster empowerment in your decisions, choices, and relationships with food.
Trust
Our community trusts us with a precious resource—their health. And we value that trust, showing up and working hard each day to earn and keep it.
Compassion
The work we do at Whole30 centers on compassion. We approach our role helping people transform their lives with empathy and kindness.
Accessibility
Whole30 makes decisions that further the accessibility of the program, resources, and support, ensuring what we provide is accessible to everyone.
From the Co-Founder
“Millions of people just like you have already changed their lives with the Whole30. Now, it’s your turn. Experience firsthand the incredible community, resources, and proven success that have made Whole30 the lifestyle reset people can’t stop talking about. You can conquer cravings, boost energy, reduce inflammation, and unlock a healthier, happier, more confident version of you—in just 30 days.” — Melissa
Whole30’s DEI Initiatives
