Pursue your passion, expand your practice, or launch a career in health and wellness. Guide, motivate, and support friends, family members, co-workers, clients, and patients through the life-changing Whole30 program as a licensed Whole30 Coach.
You are a Whole30® success story, a long-time veteran of the program. You’ve been leading by example, even helping clients, patients, friends, or family through their 30 days.
You’re ready to make your “coach” status official, marketing yourself as a Whole30® expert and offering your resources and services to your local community. The 6 to 8-week certification process is challenging; you really have to know and live the Whole30® material, our books, our brand, and our community inside and out.
But once you’re a Coach, you’ll be one of the exceptional individuals certified to help others change their health, habits, and relationship with food—and have the foundation to turn your passion into a career.
The best part is that my clients love how they feel so much after the program that the Whole30® is just the beginning of a entirely new path for them. I’m changing lives, and I love what I do!”
– Diana Rodgers, RD, LDN, NT
This certification program is designed for Whole30 veterans who are already guiding or encouraging their friends, family, clients, or patients through the Whole30 program. As a Coach, you’ll be providing your clients with all of the resources, motivation, support, and advice they’ll need to successfully complete the Whole30 program.
The Whole30 Certified Coach designation allows you to market yourself as a Whole30 practitioner in your local community and online. You’ll be able to conduct group coaching (and one-on-one coaching, if in accordance with the laws of your state) both in person and virtually, and present seminars or hold events in person in your local community. As part of the extended Whole30 team, you’ll have access to all of our resources, and (as we develop them) training materials, handouts, and presentation guidelines to use with your clients.
You’re a Whole30 success story, effectively navigating your food freedom. You believe in the program, and want to inspire and guide others to change their lives, too. In fact, you’ve already been acting as a Whole30 buddy, mentor, or coach, because everyone knows you as the local Whole30 expert, and you’re more than happy to share your experience and knowledge.
You’re ready to turn your passion for health, wellness, and the Whole30 into an extra source of income (or an actual career), or expand your professional practice by adding Whole30-related offerings. The Coaching Certification is the only license that allows you to use the Whole30 trademark to market and advertise your services, create official Whole30 groups, and establish yourself as a Whole30 expert in your community.
The Whole30 Coaching Certification Program is not a training course. We expect participants to study the program, our resources and books, and our community, and show up to the certification process prepared. (See the FAQ page for a list of suggested study materials.)
You’ll go through a series of four tracks, each designed to test your Whole30 knowledge, showcase your communication skills, demonstrate an understanding of our community, and show us how you would contribute to our mission as a Certified Coach. You’ll also spend a month mentoring someone through the program, to show us the scope and depth of your coaching abilities. At the end of the 6 to 8-week period, successful candidates will be licensed as a Whole30 Certified Coach, featured on the Whole30 website, and connected via a private Facebook group to other Coaches worldwide.
“Becoming a Whole30 Certified Coach has opened so many doors for me, both as an employee of a Whole30 Approved Partner and in my personal health coaching practice. I work for Territory Foods and was very active in getting our meals Whole30 Approved. Being a coach has allowed me to gain clarity around how our food can best serve both rookie and veteran Whole30ers. Because of my coaching certification, I can help our customers navigate their Whole30 easier to set them up for success, and be able to understand their biggest pain points so that I can work towards alleviating those through our food service.”
-Carina Parikh, Certified Coach and DFW Culinary Manager for Territory Foods
“I’ve been recommending the Whole30 to my clients for over five years, as a way to reset their body and change they way they think about food. The reintroduction phase helps my clients understand how certain foods make them feel. These are important lessons they can take with them after the program is over. My clients finish the program feeling healthier, more confident, and in control of their choices.”
– STEPHANIE GREUNKE, R.D.
“I remember when I had no solutions for my patients. They would eat less and run more and they felt worse and worse. As a physician it was so frustrating. The Whole30 has been an amazing tool, and becoming a Certified Whole30 Coach has been the next step in helping my patients. It is also great knowing there is a team of Coaches I can pull from to help my patients when they have a specific need. I endorse the Whole30 Coaches program and I think more physicians should get certified. ”
– Rick Henriksen, MD
You do not need any specific degree or any other certification to be a Whole30 Coach. However, we highly recommend you have done at least three full Whole30 programs, read It Starts With Food, The Whole30, and Food Freedom Forever, and have helped others (even if it’s just friends and family) through the program before you apply.
In addition, you must be familiar with Whole30’s community statement and commitments to diversity, equity, and inclusion (whole30.com/dei), particularly the Coaches’ Statement, and commit to joining us in learning, sharing, and acting in such a way as to uphold these commitments.
First, you’ll go through our free application process. If you are accepted, you’ll pay the certification fee, and begin Track 1 of the testing process.
The Whole30 Coaching Certification fee is $1,000, due 30 days after being accepted into the program. There is also a nominal $150 annual fee to maintain your certification and placement on our website. (See “CEUs” below.)
Yes, we offer a 50% discount for medical professionals (doctors, nurses, dietitians, counselors, therapists, etc.) with credentials including but not limited to MD, ND, DO, RD, RN, LCSW. There is a spot in the application to enter your credentials and see if you qualify for this reduced rate. If you have a question about whether your professional designation qualifies you for this discount, please email [email protected].
If you fail Track 1 of the certification process, you will have the opportunity to try again in 1-3 months free of charge. You can also choose to discontinue the testing process at that point for a full refund. If you choose to continue, there will be no further refund opportunities.
If you do request a refund after failing track 1, you will need to wait 6 months before applying to become a Coach again for time to study, reconnect with the community, and have more practice helping others through the Whole30.
If you get to the end of the testing process and have not earned high enough marks to become certified, there will be no refunds granted, and you must start the application process over from the start, after 6 months.
Yes, it is, and we specifically designed it like that. The certification is specifically geared towards the most experienced Whole30’ers; those who want to earn money coaching and leading others through the program. It’s an investment in your health and wellness education, and the selection process will be rigorous.
In addition, we provide a significant amount of time and energy into “creating” a Whole30 Certified Coach. Our license fee and clear ‘no refund’ policy for failing Track 1 twice in a row reflect the degree to which we take this process seriously, and the degree to which we want YOU to take it seriously, too.
No. The Whole30 team reserves the right to excuse you from the process at any time, for any reason. If this should happen, we’ll issue you a full refund.
As mentioned, this is not a training course—participants should show up to testing fully prepared to showcase their knowledge of the material and our community. To that end, these are a number of recommended study materials. (You must, at minimum, have read or listened to all of the Whole30-related books outlined below.)
It Starts With Food, by Dallas Hartwig and Melissa Hartwig
The Whole30, by Melissa Hartwig and Dallas Hartwig
Food Freedom Forever, by Melissa Hartwig
The Whole30 blog archive (whole30.com/blog/)
The Whole30 forum (whole30.com)
Whole30 social media feeds (particularly Facebook and Instagram; @whole30)
Wholesome, the free Whole30 newsletter
Generally, anywhere from four to eight weeks. You may choose to complete the first four tracks very quickly, or take your time preparing for each one. In addition, we may add up to a week to the process, should we need more time to review, discuss, or grade your materials.
The four tracks consist of a multiple-choice exam, a series of essay questions, a special project, and an online interview. Should you pass all four, you’ll then become an official Whole30 Coach.
Upon taking the test for the first time, 46% of candidates are not able to pass Track 1. (Yes, it’s that tough!) About half of those candidates chose to be refunded at that time. Remember, those who opt to take the test again are no longer eligible for a refund if they fail.
Testing is all done through our online system, from the comfort of your own home.
Yes. Scores will be calculated and displayed for each track, along with comments from your reviewer where appropriate. You and your Whole30 team reviewer will be the only people with access to your testing materials and scores once you log into our system.
We want to work with our Coaches to grow and develop you, and it’s important to us that this process doesn’t just rely on a calculated online score to determine whether a prospective Coach passes or fails. To that end, a Whole30 team member will be reviewing all of your material, and will take all factors into account before deciding your acceptance into the program. If you perform well overall, but have a few areas that could be strengthened, that will not automatically preclude you from passing the overall certification. However, it is at the ultimate discretion of the Whole30 team whether or not to accept you at the end of the process.
It means you have been officially licensed to use the Whole30 registered trademark to advertise, promote, and market your services as a Whole30 Certified Coach.
The only designation afforded by this program is Whole30 Certified Coach. Unless your other certifications, licenses, or degrees specifically allow it, you may not call yourself a nutritionist, nutrition consultant, or dietitian, or any other term that implies you are licensed to perform nutrition consultations.
This certification does not imply a professional designation, nor does it allow you to make specific nutrition, dietary, or medical recommendations, or practice one-on-one consulting, unless it is within your professional scope of practice to do so, and/or it is permitted by state law. Your role is that of a lifestyle coach. You’ll be helping clients in a group setting, providing them with resources, offering advice for succeeding with the program, and motivating and supporting them during their Whole30—but directing them to a Registered Dietitian, medical doctor, trained counselor, or other qualified healthcare provider for specific dietary and health-related recommendations.
Only if permissible by your professional degree or license, and/or only if approved by the laws of your state. Certain states do not allow one-on-one nutrition coaching or consultation unless you are a Registered Dietitian, while others require a proper license or exemption. You must abide by the laws of your state when providing Whole30 support. Failure to do so may result in your Coaching license being rescinded. For more information about the laws on individualized coaching in your state, visit the Center for Nutrition Advocacy, and refer to the chart below.
Yes. As a Certified Coach, you’ll be licensed to conduct group coaching sessions, both in person or virtually (like through a Facebook group). There is no geographic limit to who you may coach in this fashion.
Yes. You’ll also be able to conduct events, seminars, or other Whole30-related in-person presentations within a 50-mile radius of your home, on behalf of yourself or at the request of an event host.
Two reasons. First, the Coaching program is specifically designed for you to provide support to your local community, which means prioritizing local events over those outside of your city or town.Second, our licensed Whole30 Seminar team members have been specially trained to present Whole30 seminars and events for groups and the media, so we prioritize sending either Melissa or one of these specially trained individuals out to national or international media events. However, should you receive a request outside of your home area that you’d like to accept, just email us at [email protected], and we’ll be happy to review.
No, but you’ll want to! If you shoot video, take photos, or create presentations for your events, send them to us at [email protected] We plan on featuring our coaches’ events on the Whole30 social media channels and sharing the best resources with our coaching community. Unless you let us know what you’re up to, we won’t be able to showcase your talents.
Yes, as long as you make it clear that you are speaking only as a Whole30 Certified Coach, and not on behalf of the Whole30 organization itself. Feel free to accept requests from local media (television, newspaper, radio, podcasts, or local blogs or locally-based online channels) to talk about the Whole30 and your coaching services—but remember, you must present the program exactly as written, without modifications.
Not without express written permission first. Any national or web-based media outlets requesting interviews (television, newspaper, radio, podcasts, or online sources with a broad audience) must be passed through [email protected] first. Should we be unavailable to take the request, we’ll happily hand it back to you.
Yes, you may charge for the approved and licensed services you conduct, at any rate you choose.
No. Whole30 receives no fees, commissions, or affiliate income from any approved Whole30 Coaching activities you conduct. That income is all yours!
This list is not exhaustive, but as a Coach, you may not, without prior written permission from Whole30: (a) conduct seminars, events, or presentations outside of the aforementioned 50-mile radius, (b) conduct events, seminars, or presentations online or virtually, (c) record or share previously recorded seminars, events, or presentations publicly, or (d) appear on any media or conduct any media interviews on behalf of Whole30, outside of those locally distributed, (e) perform any services for which you are not licensed, or services which are not allowed by your state legislation.
Your Coach license is good for one calendar year, beginning on the day you sign and accept your contract. The license may be renewed each year, provided you meet the requirements for renewal.
First, you must comply with all contractual obligations as outlined in your Coaching Contract. Second, you must complete annual Continuing Education Credits (CEUs). Third, you must pay a $150 annual fee to remain a Whole30 Certified Coach in good standing.
You earn CEUs by providing service to the Whole30 community or your fellow coaches. CEUs can be earned by volunteering as a forum moderator, performing a seminar or event at Whole30’s request, creating resources for our website, helping the Whole30 team with a special project, leading discussions in the Coaching Facebook group, reviewing new Coaching applications, or taking an approved course or training seminar. A detailed list of CEU options will be offered in our online system once you have achieved your certification.
No. You must guide participants through the Whole30 program exactly as written, with no changes to the rules of the program, unless modifications are requested by a Registered Dietitian or qualified healthcare provider, or you are a Registered Dietitian or qualified healthcare provider and are making the recommendations yourself as part of your scope of practice. (Note, if modifications are recommended by the participant’s doctor, R.D. or other qualified provider, those recommendations supersede Whole30 rules, and must be followed.)
We sure will, and are hard at work as we speak! We are developing a basic Coaching Handbook, to help our Certified Coaches guide people through the Whole30 and teach basic “intro to Whole30” seminars. Those materials will be co-developed with our Certified Coaches, and will be distributed as they are available. However, you may access and distribute anything we have made publicly available, including our free PDF downloads, and create your own package to guide people through the program.
No, as that would violate copyright law. You may quote from short sections, but please do not photocopy entire recipes or pages to use with your clients.
It is highly recommended that you have your own liability insurance to work as a Whole30 Certified Coach. Some companies that offer professional liability insurance for health and fitness professionals include Allied Health Insureon, Lockton Affinity, and Hiscox. (Note, for the purposes of insurance, the closest field of practice for coverage is probably “nutritionist,” a general term for those who help clients with food. Consult an attorney in your state for recommendations tailored to your context.)
Yes, we will set you up with a wholesale account, so that you may purchase our books at up to a 50% discount. You are also free to sell these books to your clients at a markup.
No. We will choose applicants based on their strengths, not their geographic location. You may be the only Coach working in a city, or there could be several in your home area.
Yes. All Coaches in good standing will have a bio on Whole30.com, including a photo, short biography, social media handles, and various means of contact. Your Coach profile will also be searchable by city/state/country.
Please email [email protected] with additional questions.