BECOME A WHOLE30® CERTIFIED COACH Whole30 Certified Coach Badge

Pursue your passion, expand your practice, or launch a career in health and wellness. Guide, motivate, and support friends, family members, co-workers, clients, and patients through the life-changing Whole30 program as a licensed Whole30 Coach.

THE Whole30®COACHING CERTIFICATION

You are a Whole30® success story, a long-time veteran of the program. You’ve been leading by example, even helping clients, patients, friends, or family through their 30 days.

You’re ready to make your “coach” status official, marketing yourself as a Whole30® expert and offering your resources and services to your local community. The 4-step certification process is challenging; you really have to know and live the Whole30® material, our books, our brand, and our community inside and out.

But once you’re a Coach, you’ll be one of the exceptional individuals certified to help others change their health, habits, and relationship with food—and have the foundation to turn your passion into a career.

Headshot of Diana Rodgers

The best part is that my clients love how they feel so much after the program that the Whole30® is just the beginning of a entirely new path for them. I’m changing lives, and I love what I do!”

– Diana Rodgers, RD, LDN, NT

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What?

The Whole30 Certified Coach process is designed for Whole30 veterans who are already guiding or encouraging their friends, family, clients, or patients through the Whole30 program.

The Whole30 Certified Coach designation allows you to market yourself as a Whole30 practitioner in your local community and online. You’ll be able to conduct group coaching (and one-on-one coaching, if allowed by the laws of your state and the state of your client) both in person and virtually, and present seminars or hold events in person in your local community. As part of the extended Whole30 team, you’ll have access to all of our resources, and (as we develop them) training materials, handouts, and presentation guidelines to use with your clients.

For many Whole30 Certified Coaches, their “why” looks something like this: they’re a Whole30 success story, effectively navigating their food freedom. They believe in the program. They want to inspire and guide others to change their lives, too.

If you’re ready to turn your passion for health, wellness, and the Whole30 into an extra source of income (or an actual career) – or expand your professional practice by adding Whole30-related offerings – the Coaching Certification is the only license that allows you to use the Whole30 trademark to market and advertise your services, create official Whole30 groups, and establish yourself as a Whole30 expert in your community.

If you’ve already been acting as a Whole30 buddy, mentor, or coach, because everyone knows you as the local Whole30 expert, the Whole30 Certified Coach process could be your path!

Why?

How?

The first step is to complete the Whole30 Certified Coach Application here!

Your application will be reviewed at Whole30 HQ and, if you are accepted, you’ll be invited to pay the certification fee of $1,000 and begin Track 1 of the testing process.

The Whole30 Coaching Certification Program includes 4 Tracks, each of which is designed to test your Whole30 knowledge, showcase your communication skills, demonstrate your understanding of our community, and show us how you would contribute to our mission as a Whole30 Certified Coach. If your application is accepted, you’ll have 6 months to complete all 4 Tracks. 

Track 1 is a 70-question multiple-choice exam.  In Track 2, we ask you to answer 15 short essay questions about Whole30. Track 3 comprises a special project where you develop a Whole30 educational resource. The last track, Track 4, is a video interview. At the end of that process, successful candidates will become licensed Whole30 Certified Coaches who are featured on the Whole30 website and connected via private platforms (like Slack and Facebook) to other Coach colleagues worldwide as well as our Whole30 Approved brand partners.

We encourage you to come to the Track 1 test prepared, having read co-founder Melissa Urban’s books, as well as our Whole30 blogs and resources. We have provided this free, comprehensive Track 1 Study Guide to support your study process.

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Carina Parikh

“Becoming a Whole30 Certified Coach has opened so many doors for me, both as an employee of a Whole30 Approved Partner and in my personal health coaching practice. I work for Territory Foods and was very active in getting our meals Whole30 Approved. Being a coach has allowed me to gain clarity around how our food can best serve both rookie and veteran Whole30ers. Because of my coaching certification, I can help our customers navigate their Whole30 easier to set them up for success, and be able to understand their biggest pain points so that I can work towards alleviating those through our food service.”

-Carina Parikh, Certified Coach and DFW Culinary Manager for Territory Foods

Stephanie Greunke

“I’ve been recommending the Whole30 to my clients for over five years, as a way to reset their body and change they way they think about food. The reintroduction phase helps my clients understand how certain foods make them feel. These are important lessons they can take with them after the program is over. My clients finish the program feeling healthier, more confident, and in control of their choices.”

– STEPHANIE GREUNKE, R.D.

Rick Henriksen

“I remember when I had no solutions for my patients. They would eat less and run more and they felt worse and worse. As a physician it was so frustrating. The Whole30 has been an amazing tool, and becoming a Certified Whole30 Coach has been the next step in helping my patients. It is also great knowing there is a team of Coaches I can pull from to help my patients when they have a specific need. I endorse the Whole30 Coaches program and I think more physicians should get certified. ”

– Rick Henriksen, MD

Frequently Asked Questions

Applications and Fees

You do not need any specific degree or other certification to become a Whole30 Coach. However, we do require that you have:

  • Completed at least 3 rounds of Whole30 yourself, including reintroduction
  • Supported, guided, or helped at least 1 person  through a Whole30 round (friends and family count!)

As noted above, we also highly recommend you have read It Starts With Food, The Whole30, and Food Freedom Forever, as well as this free, comprehensive Track 1 Study Guide to support your study process.

In addition, you must be familiar with Whole30’s community statement and commitments to diversity, equity, and inclusion, particularly the Coaches’ Statement, and commit to joining us in learning, sharing, and acting in such a way as to uphold these commitments.

The first step is to complete the Whole30 Certified Coach Application here!

Your application will be reviewed at Whole30 HQ and, if you are accepted, you’ll be invited to pay the certification fee of $1,000 and begin Track 1 of the testing process.

The Whole30 Coaching Certification fee is a one-time fee of $1,000, due 30 within days after being accepted into the program and before beginning the Track 1 test.

There is also a nominal $199 annual fee to maintain your certification and placement in the “Find A Coach” section of our website. The Continuing Education Units (CEUs) required to maintain your certification are provided free of charge. (See “CEUs” section below.)

We offer both need-based and credentials-based discounts.

Just as we are committed to everyone being able to equitably access Whole30 resources and use the program to own their health, we are committed to ensuring equitable access to our Certified Coaching program. If you are interested in becoming a Whole30 Coach but feel the certification fee is prohibitive for you, please email us at [email protected], so we can begin a conversation with you.

We offer a 50% discount on the $1,000 certification fee for medical professionals (doctors, nurses, dietitians, counselors, therapists, etc.) with credentials including but not limited to MD, ND, DO, RD, RN, LCSW. On the application form, there is a spot in the application to enter your credentials, and our Whole30 HQ team will evaluate whether you qualify for this reduced rate. If you have a question about whether your professional designation qualifies you for this discount, please email [email protected].

We know this process can seem nerve-wracking. There are hundreds of Whole30 Certified Coaches who have been exactly where you are!

Track 1 is the most challenging part of the certification process, so we allow 3 attempts at the 70-question test. If you fail during any of the Track 1 attempts, you can request a refund, minus a 25% administrative fee. However, we encourage you to try again! While the next version of the test would be different, we give you feedback that can help you study for the next round. There is no charge for attempting the test again (up to 3 times), but we require a 1-month waiting period between attempts.

If you do request a refund after failing track 1, you will need to wait 6 months before applying to become a Coach again for time to study, reconnect with the community, and have more practice helping others through the Whole30.

If you do not earn high enough marks on one of the later tracks (Track 2, 3, or 4) to become a Whole30 Certified Coach, there will be no refund granted. However, you may apply your application fee to another attempt, beginning again with Track 1, after 6 months.  This situation is very rare.

Yes, it is! We recognize that both the cost and the process are significant. This certification is designed for the most experienced “Whole30-ers” –  and more specifically, it’s designed for those who want to earn money coaching and leading others through the program. It’s an investment in your health and wellness education, and the selection process will be rigorous.

As a return on your investment, we dedicate a significant amount of time and energy into “creating” a Whole30 Certified Coach and supporting you as you maintain your designation. This includes a wealth of Continuing Education Units that go beyond just the Whole30 Rules and Recommendations; they include sessions on social media, marketing, photography, and IT.

Our license fee and testing process reflect the degree to which we take Whole30 Coaching and YOU seriously. We know you take it seriously, too.

No. The Whole30 team reserves the right to excuse you from the process at any time, for any reason. If this should happen, we’ll issue you a full refund.

Preparation and Testing

We encourage you to come to the Track 1 test prepared, having read co-founder Melissa Urban’s books, as well as our Whole30 blogs and resources. We have provided this free, comprehensive Track 1 Study Guide to support your study process.

Once your application is accepted, you have 30 days to pay the certification fee, 45 days to begin testing, and 6 months to complete the 4 certification tracks – but it usually takes successful Coaches a much shorter amount of time (about 4 to 8 weeks). You may choose to complete the first four tracks very quickly, or take your time preparing for each one. We make take up to 1 week to review, discuss, or grade your results.

The Whole30 Coaching Certification Program includes 4 Tracks, each of which is designed to test your Whole30 knowledge, showcase your communication skills, demonstrate your understanding of our community, and show us how you would contribute to our mission as a Whole30 Certified Coach. If your application is accepted, you’ll have 6 months to complete all 4 Tracks.

Track 1 is a 70-question multiple-choice exam.  In Track 2, we ask you to answer 15 short essay questions about Whole30. Track 3 comprises a special project where you develop a Whole30 educational resource. The last track, Track 4, is a video interview. At the end of that process, successful candidates will become licensed Whole30 Certified Coaches who are featured on the Whole30 website and connected via private platforms (like Slack and Facebook) to other Coach colleagues worldwide as well as our Whole30 Approved brand partners.

This free, comprehensive Track 1 Study Guide gives a detailed overview of the process.

Historically, about 46% of candidates have been unable to pass Track 1 on the first attempt. (Yes, it’s that tough!)

However, the test was revised and shortened in 2021 to better reflect the breadth and depth of the Whole30 program – including what it’s actually like to be a Coach! We also now offer a free, comprehensive Track 1 Study Guide,so we encourage you not to be deterred by those statistics.

Testing is all done through our online system, from the comfort of your own home. A reliable internet connection is required.

Yes. Scores will be calculated and displayed for each Track in your Dashboard, along with comments from your reviewer where appropriate. You and your Whole30 team reviewer will be the only people with access to your testing materials and scores once you log into our system.

We want to work with our Coaches to grow and develop you, and it’s important to us that this process doesn’t just rely on a calculated exam score to determine whether a prospective Coach passes or fails. To that end, a Whole30 team member will be reviewing all of your material, and will take all factors into account before deciding your acceptance into the program. If you perform well overall, but have a few areas that could be strengthened, that will not automatically preclude you from passing the overall certification. However, it is at the ultimate discretion of the Whole30 team whether or not to accept you at the end of the process.

Being Certified and Licensed

It means you have been officially licensed to use the Whole30 registered trademark to advertise, promote, and market your services as a Whole30 Certified Coach.

The only designation afforded by this program is Whole30 Certified Coach. Unless your other certifications, licenses, or degrees specifically allow it, you may not call yourself a nutritionist, nutrition consultant, or dietitian, or any other term that implies you are licensed to perform nutrition consultations.

This certification does not imply a professional designation, nor does it allow you to make specific nutrition, dietary, or medical recommendations, or practice one-on-one consulting, unless it is within your professional scope of practice to do so, and/or it is permitted by state law. Your role is that of a lifestyle coach. You’ll be helping clients in a group setting, providing them with resources, offering advice for succeeding with the program, and motivating and supporting them during their Whole30—but directing them to a Registered Dietitian, medical doctor, trained counselor, or other qualified healthcare provider for specific dietary and health-related recommendations.

CNA Chart of US MAP

Only if permissible by your professional degree or license, and/or only if approved by the laws of your state. Certain states do not allow one-on-one nutrition coaching or consultation unless you are a Registered Dietitian, while others require a proper license or exemption. You must abide by the laws of your state when providing Whole30 support. Failure to do so may result in your Coaching license being rescinded. For more information about the laws on individualized coaching in your state, visit the Center for Nutrition Advocacy, and refer to the chart below.

Yes. As a Certified Coach, you’ll be licensed to conduct group coaching sessions, both in person or virtually (through a Facebook group, for example). There is no geographic limit to who you may coach in this fashion.

Yes. You’ll also be able to conduct events, seminars, or other Whole30-related in-person presentations within a 50-mile radius of your home, on behalf of yourself or at the request of an event host.

First, the Coaching program is specifically designed for you to provide support to your local community, which means prioritizing local events over those outside of your city or town. Second, our licensed Whole30 Seminar team members have been specially trained to present Whole30 seminars and events for groups and the media, so we prioritize sending either Melissa or one of these specially trained individuals out to national or international media events. However, should you receive a request outside of your home area that you’d like to accept, just email us at [email protected], and we’ll be happy to review it with you.

No, but you’ll want to! If you shoot video, take photos, or create presentations for your events, send them to us at [email protected] We regularly feature our Coaches (and their events) on the Whole30 social media channels, and there’s an Events page on our website. Unless you let us know what you’re up to, we won’t be able to showcase your talents!

Yes, as long as you make it clear that you are speaking only as a Whole30 Certified Coach, and not on behalf of the Whole30 organization itself. Feel free to accept requests from local media (television, newspaper, radio, podcasts, or local blogs or locally-based online channels) to talk about the Whole30 and your coaching services—but remember, you must present the program exactly as written, without modifications.

Not without express written permission first. Any national or web-based media outlets requesting interviews (television, newspaper, radio, podcasts, or online sources with a broad audience) must be passed through [email protected] first. Should we be unavailable to take the request, we’ll happily hand it back to you.

Yes, you may charge for the approved and licensed services you conduct, at any rate you choose.

No. Whole30 receives no fees, commissions, or affiliate income from any approved Whole30 Coaching activities you conduct. That income is all yours!

This list is not exhaustive, but as a Coach, you may not, without prior written permission from Whole30: (a) conduct seminars, events, or presentations outside of the aforementioned 50-mile radius, (b) conduct events, seminars, or presentations online or virtually, (c) record or share previously recorded seminars, events, or presentations publicly, or (d) appear on any media or conduct any media interviews on behalf of Whole30, outside of those locally distributed, (e) perform any services for which you are not licensed, or services which are not allowed by your state legislation.

Your Coach license is good for one calendar year, beginning on the day you sign and accept your contract. The license may be renewed each year for a fee of $199, provided you meet the requirements for renewal.

First, you must comply with all contractual obligations as outlined in your Coaching Contract. Second, you must complete annual Continuing Education Units (CEUs), many of which we offer free of charge right from your Coach Dashboard. Third, you must pay a $199 annual fee to remain a Whole30 Certified Coach in good standing.

You earn Continuing Education Units (CEUs) by providing service to the Whole30 community or your fellow coaches, or by engaging in additional education. CEUs can be earned by volunteering as a forum moderator, performing a seminar or event at Whole30’s request, creating resources for our website, helping the Whole30 team with a special project, leading discussions in the Coaching Facebook group, reviewing new Coaching applications, or taking an approved course or training seminar. A detailed list of CEU options will be offered in our online system once you have achieved your certification, and the vast majority are available free of charge.

Working as a Coach

No. You must guide participants through the Whole30 program exactly as written, with no changes to the rules of the program, unless modifications are requested by a Registered Dietitian (RD) or qualified healthcare provider, or you are an RD or qualified healthcare provider and are making the recommendations yourself as part of your scope of practice. (Note that if modifications are recommended by the participant’s doctor, RD, or other qualified provider, those recommendations supersede Whole30 Rules, and must be followed.)

We sure will, and are hard at work on developing more as we speak! Currently, you may access and distribute anything we have made publicly available, including our free PDF downloads, to create your own package to guide people through the program. Once you’re a Coach, you’ll also have access to resources developed by your colleagues.

No, as that would violate copyright law. You may quote from short sections, but please do not photocopy entire recipes or pages to use with your clients.

Whole30 requires that Certified Coaches obtain, maintain, and provide a copy of their own liability insurance at their own cost and expense. Some companies that offer professional liability insurance for health and fitness professionals include:

(Note that, for the purposes of insurance, the closest field of practice for coverage is probably “nutritionist,” a general term for those who help clients with food. Consult an attorney in your state for recommendations tailored to your context.)

Yes! We will set you up with a wholesale account, so that you may purchase our books at up to a 50% discount. You are also free to sell these books to your clients at a markup.

No. We choose Whole30 Certified Coaches based on their strengths, not their geographic location. You may be the only Coach working in a city, or there could be several in your home area.

Yes. All Coaches in good standing will have a profile on Whole30.com, including a photo, short biography, social media handles, and various means of contact. Your Coach profile will also be searchable by city/state/country and additional areas of interest or designations, so clients can easily find you.

More

Please email [email protected]le30.com with additional questions.

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